Lizette Lorenzo

Lizette Lorenzo is the Vice President of Business Development at WoundCare 360 Advanced Solutions, where she drives strategic market expansion and builds the referral networks essential to scaling mobile wound care delivery across new regions. Her career is defined by proven ability to transform operational challenges into growth engines—increasing organizational productivity by 85% through disciplined process redesign, directing delivery of $25.7M in fully compliant wound care services in nine months, and consistently exceeding revenue targets across multiple healthcare markets.

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At WoundCare 360, Lizette leads regional expansion across California and the Northeast, building high-performing partnerships with home health agencies, skilled nursing facilities, primary care providers, and health systems. Her expertise lies in architecting scalable business development strategies that strengthen referral pipelines while ensuring clinical quality and regulatory compliance. She has engineered systems driving 79% increases in referral conversion rates and manages 150+ monthly referrals with precision—translating market demand into sustainable, predictable revenue streams that fund the organization's growth.

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Lizette’s operational foundation was forged through hands-on leadership across multi-site healthcare environments. In a senior leadership role, she built and standardized advanced wound care programs across four locations in the Northeast—driving operational efficiency, clinical consistency, and scalable growth. Her strategic approach combines relationship-building excellence with data-driven process optimization—skills that have earned her recognition as a Certified Brain Injury Specialist and recipient of the Non-Profit Achievement Maggie Award. This combination of go-to-market expertise, operational discipline, and partnership development makes Lizette a critical driver of WoundCare 360's mission to expand access to advanced wound care.

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